Insights & Ideas
Thoughts on AI, web development, digital strategy, and helping businesses work smarter.
What I Actually Do Each Week as a Fractional CTO
If your developers are busy all day and you’re still not making progress, this is probably why.
Three WordPress Plugins. One Week. Three Active Exploits. Here’s What It Means for Your Business.
In the last week, three different WordPress plugins were caught being actively exploited by attackers in the wild. Not theoretical "could be exploited." Actually being used, right now, to break into real websites. The plugins: Ninja Forms, a contact form plugin...
The #1 Reason Software Projects Go Wrong (And How to Avoid It)
After 20 years of building software, I’ve seen projects go incredibly well… and I’ve seen them stall out, drag on, or fail spectacularly. There are a lot of reasons software projects struggle, but one reason shows up again and again: Overplanning. That might sound...
How We Used AI To Cut Our AWS Bill By $700 A Month (And How Your Business Can Do The Same)
Let's be honest. If you run anything in the cloud, or really, if you run any kind of business, there is a good chance you are overpaying for something right now and you just don't know it yet. We recently pointed AI at our own AWS bill and walked away saving around...
Simplify the Buying Experience with WooCommerce’s New Shareable Checkout URLs
If you’ve ever wanted to send a customer directly to checkout with a specific product or combination of products already in their cart, WooCommerce just made that easier than ever. Their new feature, Shareable Checkout URLs, is a game changer for WooCommerce store...
How a Strategic Discovery Project Saved Our Client Thousands — And Gave Them a Clear Path Forward
Intro When your digital platform isn’t working quite right, it’s easy to assume a complete overhaul is the only option. But what if a thoughtful analysis could reveal that you don’t need to start from scratch? At Port Light Technology, we specialize in helping...
AI Isn’t the Enemy. Fear Is.
There’s no question: AI is transforming how we work, live, and create. But for many people, it’s not exciting. It’s overwhelming. I see it all the time. People are worried that AI is going to replace them. Some feel like they’re already behind. Others are just too...
Port Light Technology Joins the Jefferson Chamber of Commerce
Jefferson, WI – During a ribbon cutting ceremony on Wednesday, August 23rd, the Jefferson Chamber of Commerce welcomed Port Light Technology to its membership. Port Light Technology, founded by owner Damon Schopen in 2013, provides website design and development...
A Freelancer’s Guide To Handling Difficult Clients
You get a call from a new potential client. You are so excited about the new prospect you spend an hour or two on the phone with the potential client. Then, you quickly negotiate a deal and pricing for the project. After you hang up the phone you get a strange...
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